Fractional CRO and revenue advisory for B2B companies between $10M and $150M ARR. I build the systems, process, and team structure that turn a founder-led sales motion into a repeatable revenue engine.
"AI tools make a broken revenue system more visible — they don't fix what's broken."
You're still in most deals. Revenue is growing but you know you're the bottleneck. You need a repeatable process that doesn't require you in every room.
$10M – $40M ARRYou have a value creation mandate and a revenue org that wasn't built for scale. You need someone who can diagnose fast and implement faster — without a 6-month search for a permanent CRO.
$40M – $100M ARRSeries A or B company with a product that works and customers who love it. You need someone who's built commercial infrastructure from scratch and knows what to do first.
Series A / BA structured assessment of your full revenue system — strategy, process, pipeline, team, and technology. You get a clear picture of what's broken, why, and in what order to fix it.
Not a long list of recommendations. A sequenced plan — the one or two levers that unlock everything else. We identify the broken layer and fix it before moving downstream.
Fractional CRO engagement where I'm working inside your team — not advising from the outside. Weekly cadence, live pipeline reviews, and direct accountability to your revenue number.
Everything we build — playbooks, process, tools, hiring frameworks — is yours. The goal is a revenue org that runs without me.
A real pipeline numberGate-enforced pipeline with documented qualification criteria. No more guessing your forecast.
A team structure that scalesRight roles, right profiles, right comp plans. Hiring scorecards and onboarding that cuts ramp time in half.
Stage advancement that means somethingDeals move on verified buyer activity — not rep optimism. Every stage reflects reality.
An expansion motion that generates NRRCS and expansion separated into distinct functions with clear accountability and AI-monitored signals.
I spent 15 years at Domo helping build the sales organization from the ground up — from first customer to $300M ARR and through a public market listing. Before that, I was at Omniture selling data and analytics to CMOs when most companies still thought Excel was good enough. I've competed against Microsoft and Salesforce at every stage of company growth and I know what it takes to win as the upstart.
What I've learned across all of it: most revenue problems aren't people problems or tool problems. They're structure problems. Bad pipeline hygiene, missing qualification gates, unclear stage advancement criteria, a CS org trying to own both outcomes and expansion. These are the things that kill forecast accuracy and slow revenue growth — and they're fixable with the right operating model.
I built the Intelligent Revenue Engine to give companies a framework for exactly that — a seven-layer system that maps what AI should own, what experienced humans must own, and how to connect the two into a revenue motion that scales without adding headcount proportionally.
I work with a small number of companies at a time. I'm inside the business — in the pipeline reviews, on the calls, building with the team. Not advising from a distance and sending a slide deck.
I'll ask you four questions about how your company makes money, manages cost, retains customers, and deploys people. You'll know within 30 minutes whether there's a problem worth solving together.